What Is Content Marketing?
A very simplified explanation is that content marketing is a strategic approach to marketing that is focused on providing consistently valuable content to your core audience. The goal is to use this content to drive profitable customer action.*
Who is your audience?
What is valuable to your audience?
Or, how do you even build this audience in the first place?
If you are overwhelmed by any of these tasks, that's where we come in. Maybe you recognize the value of content marketing already, or maybe this is completely new to you. That's fine. We're here to help.
Traditional marketing, while it still has its place in your marketing strategy, is typically disruptive. Content marketing is valuable, educational, and essentially shows your customers that you know your stuff.
How Do We Do This Content Marketing Thing For YOU?
Our process to help you with content marketing involves getting to know your business in and out. This is not an overnight process, and we take it very seriously. It involves identifying your buyer personas and their likes and dislikes, as just one component. We work with you to map out strategies to meet your customers where they are with valuable, education content, in order to keep them coming back to you for more.
These are just a few of the services we provide, related to content and inbound marketing:
- Copywriting (blog posts, white papers, etc)
- Video production
- Animated videos
- Email newsletters
- Social media strategy mapping and insights
- Graphic design
- ...and much, much more!